Browse Meta Ads news sorted by recency.
Dec 15, 2024
Meta has rolled out Cross-channel Conversion optimization for Sales campaigns, allowing marketers to manage multiple conversion destinations in one campaign. It includes Advantage ...
Dec 12, 2024
Meta Ads has introduced a Quick Views sharing feature for collaboration in ads reporting. Users can share customized views with team members who have ad account access. The configu...
Dec 12, 2024
Meta has introduced a safe zone template for ad creative optimization, addressing size requirements for various placements. This method uses a single 9:16 image or video with a cen...
Dec 10, 2024
Meta is implementing restrictions on customer list custom audiences for US advertisers in housing, employment, and financial services starting January 2025. Advertisers must share ...
Dec 7, 2024
Meta has introduced a feature for advertisers to run unified traffic campaigns on Facebook and Instagram. This allows marketers to direct users to both their Instagram profile and ...
Dec 5, 2024
Meta has launched the Performance Talks hub, a video library with 50 filterable videos featuring interviews with brand and marketing leaders. It focuses on Facebook and Instagram m...
Dec 4, 2024
Meta has updated its Instant Forms feature to allow direct integration with Google Sheets for automated lead data collection, removing the need for third-party services like Zapier...
Dec 3, 2024
Meta now requires phone verification for new advertisers before running ads. Advertisers add their phone number through the account overview page, verified via a confirmation code ...
Dec 3, 2024
Andromeda is Meta’s machine learning system for ad retrieval, enhancing value for advertisers and users. Utilizing NVIDIA Grace Hopper Superchip and MTIA hardware, it offers innova...
Dec 2, 2024
Meta released a guide for connecting GA4 to Meta Ads, which could improve targeting and attribution accuracy. You can set up Google Analytics as a partner integration in Meta Event...
